Throughout 2015 I created and implemented an editorial and content strategy for the fields of nursing, medical assisting, and dental lab technology. Using long-form blogs, ebooks, and emotionally resonant ad campaigns, I increased leads and the digital reach of Ameritech College of Healthcare.
By the time my engagement began, Ameritech had emerged as a leader in nursing education in Utah, boasting NCLEX pass rates that surpass all private and public competitors. Being a newer institution, however, they needed to expand their traditional marketing to increase brand awareness and lead generation. After developing a social presence for Ameritech and supporting their development of personas for every healthcare program, I created a digital advertising strategy that would accomplish both initiatives. Within months, Cost Per Lead had decreased over 50%, and content-rich blogs began appearing on first page Google results for nationally competitive keywords.
- Launched a robust Facebook advertising strategy with refreshed ad copy and graphics every month, and highly targeted campaigns for each program.
- Retargeted previous visitors with Adroll campaigns.
- Collaborated with graphic designers to create a new stylistic approach.
- Developed a new blog editorial approach, strengthening local and national SEO results and enriching the content with valuable, relatable information.